I also decided to film Tom and Sam's (my talent) opinion on what they liked and enjoyed performing in my music video. I was intrigued to discover if my audience (that I had already asked) enjoyed watching the same bits of my music, that my talent's did too when performing the scenes out. Here are their responses:
On reflection to my audience feedback:
Although no-one particularly said they could personally relate to this story, I do know of many relationships that have broken down and due to that one decision things have change dramatically, which was what I was aiming to create in my music video. Referring back to the uses and gratifications theory by Blumler and Katz, I would say that my music video purpose was for the audience's entertainment, as well as creating a diversion from their everyday lives and maybe even people occasionally finding themselves reflected in the text (personal identity).
Overall, I had to take into the consideration of everyone's reception of my music video. According to the reception theory (based on Stuart Hall's work) the text (produced by myself) can be decoded by my audience in different ways. Therefore, I had to use recognisible codes and conventions to ensure my audience understood the music video and what message I was conveying. On reflection to my audience feedback (above), I believe that all of them decoded it in the way I wanted them to, which was a sad break up music video with a traumatic, yet shocking twist. I don't think that my text was aberrantly decoded as no one didn't understand the concept of my music video, so in conclusion, I would say I created a text which a preferred reading.
Although no-one particularly said they could personally relate to this story, I do know of many relationships that have broken down and due to that one decision things have change dramatically, which was what I was aiming to create in my music video. Referring back to the uses and gratifications theory by Blumler and Katz, I would say that my music video purpose was for the audience's entertainment, as well as creating a diversion from their everyday lives and maybe even people occasionally finding themselves reflected in the text (personal identity).
Overall, I had to take into the consideration of everyone's reception of my music video. According to the reception theory (based on Stuart Hall's work) the text (produced by myself) can be decoded by my audience in different ways. Therefore, I had to use recognisible codes and conventions to ensure my audience understood the music video and what message I was conveying. On reflection to my audience feedback (above), I believe that all of them decoded it in the way I wanted them to, which was a sad break up music video with a traumatic, yet shocking twist. I don't think that my text was aberrantly decoded as no one didn't understand the concept of my music video, so in conclusion, I would say I created a text which a preferred reading.
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