Second Draft Of My Digipak

After receiving feedback on which covers my peers preferred on my first drafts, I narrowed my outside cover options from 8 to 2.

Outside Cover:
Option 1:

I particularly like this draft for as it keeps continuity throughout the the outside of the panels, which I believe looks more appealing and professional. I also like this option due to the fact it conveys the message I am trying to convey, which is that their future was in their hands. Therefore, one wrong decision can be life changing, which I believe it represented in my music video. The use of the rose petals blowing in the winds, suggests the memories they once had are disappearing before their eyes and that they are no longer able to bring them back to life. Another reason why I like this draft is that the lack of saturation in each picture conveys the past and how they can look back at the memories but not re-create them, which I believe it also shown in my music video and advertisement poster. Although the rose isn't featured in my music video, it does links to the fact she dies at the end of the video. You usually associate flowers when people die, as you place them on someone gravestone, in the living memory of them, which I believe relates to the song (especially at the end).

Option 2:

One of the many reasons why I like this draft, is that is sticks to the conventions of Mayday Parade's iconic "umbrella man". The umbrella man is like their mascot and his face is never revealed, hence why I decided to get my talent to stand in front of a puddle holding the umbrella. Not only this though, but the reflection in the puddle is also featured in my music video, which would create a link that these products are advertising the same thing. The bare tree (back cover) was used to again link to the whole message I am trying to convey in general (in all three products), how not everything (like love) lasts forever and sometimes people are left with nothing. Although this draft may look rather "dull", I believe this works due to the fact that the song "The Memory" in particular has a sad ending and so do the rest of the tracks on the album. 

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Inside Cover:

 

I decided to use this inside cover of my characters walking away, as I believe this portrays the message I am trying to perceive, which I have mentioned since the very beginning. Another reason why I prefer this combination over the dandelion one, as I believe this has more depth to it, as well as linking to my music video and magazine advertisement. This also keeps continuity through the inside of the cover, which I personally think is more appealing.

Conclusion:

Although at first I liked the idea of sticking to conventions of the "umbrella man", when asking my peers on which cover they preferred, both male and females seem to prefer the flower combination. I thought that the rose draft may have been too "girly" when creating it however, when asking some male peers they said how they liked the continuity throughout each panel and the message they I was trying to create by it. As I am aiming to create a digipak that would attract my target audience eye, I should listen to their opinions and go with this draft.

Next Steps:

My friend cleverly noticed that on the back cover of my flower draft, the petals falling out of her hands are not visible. Therefore, I will need to go back to photoshop, add a layer mask on the background and ensure the colour of the petals come through onto the page, so people can understand the message of everything is falling through their hands.