· Primary
· Secondary
· Qualitative
· Quantitative
Primary: this particular research method refers to the data you have collected yourself for a precise purpose. There are variety of type of research I could use such as Interviews, Questionnaires, Observations, Surveys, Sampling and Focus Groups. The main advantage with primary data is that the individual can choose which method would suit their requirements the best. On the other hand, it is most suitable for an area of small collection of data. Furthermore, compared to the other research methods, it can be more expensive and more time consuming process.
Secondary: is data that already exists, meaning that somebody else has gathered the information for another purpose. Some secondary methods include: the Internet, the library, newspapers, magazines, data collection organisations etc. Secondary research is the most common way of collecting data as somebody else has already obtained the information for you. The main thing about this method, is that it is relatively low costing compared to primary research and there is no need to create new information as it is easy to find and get hold of. On the other hand, a disadvantage is that the information may be out of date and not always relevant to what you are looking for.
Qualitative: this is a small scale type of research that allows gaining valuable insights into specific forms of data, which might have been missed by any other method. With this technique, it can only categorise the data and not measure it. In-depth interviews, direct observations and focus groups are examples of this type of research.
Secondary: is data that already exists, meaning that somebody else has gathered the information for another purpose. Some secondary methods include: the Internet, the library, newspapers, magazines, data collection organisations etc. Secondary research is the most common way of collecting data as somebody else has already obtained the information for you. The main thing about this method, is that it is relatively low costing compared to primary research and there is no need to create new information as it is easy to find and get hold of. On the other hand, a disadvantage is that the information may be out of date and not always relevant to what you are looking for.
Qualitative: this is a small scale type of research that allows gaining valuable insights into specific forms of data, which might have been missed by any other method. With this technique, it can only categorise the data and not measure it. In-depth interviews, direct observations and focus groups are examples of this type of research.
Quantitative: unlike Qualitative data, this type of research can be measured, as it is numerical information. Usually, quantitative research methods are questionnaires as you can obtain a large scale of information from it.
Which research method is best suited for your main task?
Out of the 4 research methods, I think I will mostly gather the majority of my information by the secondary methods. This is due to the fact I am currently using the Internet mainly for my reproach part, which comes under the secondary research method. Also, as I have a deadline to meet, the other methods such as primary, will be more time consuming.
No comments:
Post a Comment