High Vs Low Budget Music Video

High Budgeted Music Video:
In class our teacher came up with the question "do you need lots of money to have a successful music video?" Overall, we were undecided on how to answer this question and therefore, watched the most expensive music video of all time, which is "Scream" by Michael Jackson, costing $7000000.
                                                                              

After watching this we discussed as a group whether we thought it was a successful music video considering how much the video actually cost to make. Unanimously, we all came to the same conclusion thinking it was not worth as much as it cost to create. This is mainly down to the fact it is so repetitive and is a rather weird concept of a music video, which didn't really keep the interest of the viewer.

Low Budgeted Music Video:
Once we had watch this film, our teacher showed as a lower budgeted music video called "Here It Goes Again" by Ok Go.

After watching this music video we all agreed how clever it actually was. Although it is a strange concept of the music video and didn't really relate to the song, we all decided is was weird but wonderful. Even though we don't know the specific costing for this video, due to the fact they have used no CGI or anything, just 4 treadmills implies that is was a low budgeted film to create.

Conclusion:

After comparing a high budgeted music video against a low budgeted one, I would say that after seeing Ok Go creation that you don’t need millions of money to actually create a clever and appealing music video for the viewer to watch and like. Although it would have taken a lot of time and practise to get that right, I would say that it paid off as it got "13,950,475 " views on YouTube, which is considerably more than Michael Jackson's Scream video only receiving "16,752" views on that website. Therefore, with evidence from YouTube viewings you don't necessarily need a lot of money to create a new fresh idea for a successful music video.